The Routine
The SHADE Routine — Two Steps, Twice a Day
No 10-step routine. No guesswork. Just two steps, morning and night.
Step 1: Cleanse — Gentle Cream Cleanser
Wet your face with lukewarm water — never hot, which can dry your skin out. Massage the cleanser in for a full 60 seconds; that's what lets it actually lift away the day's dirt, oil, and sweat. Rinse and gently pat dry, leaving your skin slightly damp.
Step 2: Hydrate — 24/7 Moisturizer
Apply the moisturizer while your skin is still a little damp — it helps lock in hydration. It absorbs with a natural, non-greasy glow and supports your moisture barrier through the day or night.
Morning: Cleanse, moisturize, done. Your skin is clean, hydrated, and ready.
Night: Same two steps. Your skin recovers while you sleep.
Train hard? If you work out, cleanse as soon as you can after training — don't let sweat sit on your skin through the rest of your day. The 2-step routine is quick enough to run right after the gym, then again at night.
Consistency beats complexity. Two steps, every day.
Cleanse. Hydrate. Restore.